OK Go are the undisputed grand masters of creating innovative, mind-boggling music videos. Their hit Here It Goes Again became a viral sensation as far back 2005, using nothing more than a handfull of treadmills, some fetching retro outfits and impressive choreography.
Now with the band’s new album, ‘Hungry Ghosts’, due out in October they’ve outdone themselves again with the mind-bending video for The Writing’s On the Wall. The video, shot in a Brooklyn warehouse took three weeks and 50 takes to get right. The result is a series of Felice Varini-like optical illusions that left us disorientated and delighted in equal measure. A must watch.