O Street ‘Roadliners’

O Street ‘Roadliners’

 


Roadliners
 – lovely film (& subsequent agency branding) by O Street in Glasgow.

“Roadliners is a film about inspiration and craft, and the uncelebrated typographers of the road. With filmmakers Pretend Lovers we documented a day in the life of Glasgow roadliner Thomas ‘Tam’ Lilley. While looking for inspiration for O Street’s new brand we stumbled on a typographer whose work was uniquely relevant to our company—one whose work embodied the values we hold dear: honesty, beauty, humility, and intelligence…

…With sweeping, freehand strokes and choreographed steps, they used molten-thermoplastic to create an alphabet, numerals, punctuation (every good designer needs an ampersand) and the new O Street marque.”

Check out another beautiful film here showing the alphabet being made. A couple of years after that ‘BUS STOP’ film gave us a glimpse into the craft of freehand road-writing its nice to see a more in-depth project using the technique.

Luke Tonge