Ben from London-based branding agency MultiAdaptor has been in touch about their latest project rebranding NCVO (formerly the National Council for Voluntary Organisations) – the umbrella body for the UK’s voluntary sector.
“Our research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. Our idea was to transform them into a proactive voice within both the voluntary industry and the public eye.
We activated the ‘V’ to become an ‘amplifier’, creating a more dynamic strapline treatment in the process. An overarching visual style using the the angle of the V helped to then tie communications together with a distinct look, while still being flexible.”
View the full case study here. Sterling work.