Less Than Jake – Do The Math

Less Than Jake – Do The Math

Motion designer Matt Frodsham and lifelong fan of Less Than Jake fan has created this music video for their new single Do The Math.

The video reflect the lyrics of the song, the first line of which is “Do the math, because you only have so many hours”. Now anything that relates to mortality can be a pretty heavy subject, however the lyrics are set to a upbeat tune and Matt has captured the concept of the song in a really irreverent, fun way.

Character were created based on the things which are important to the band, they wanted to avoid the obvious answers such as family and friends, which appears to have left mostly music and fast food! These favourite things are then basically subjected to a looneytoons-style butchering by a series of tooled up timepieces.

The finished piece takes the form of a 2D, flat colour animation. And that leads on to the second reason I thought this was post worthy (the fist being it’s pretty freaking awesome), Matt has documented the entire month long process of creating the animation on his blog, both his creative approach and project workflow. We think this is pretty fascinating and could be a really useful resource to any aspiring motion designers.

Time well spent Matt Frodsham.

Jack Daly
  • Written by Jack Daly
  • Posted on Jun 23, 2014

Liked this? Try these…