F-Bombs for Feminism

F-Bombs for Feminism





T-shirt company FCKH8’s F-Bombs for Feminism ad has been generating buzz and controversy in equal measure this week.

On one hand they’re accused of being an exploitative, opportunistic start up which aims to build their brand by capitalising on legitimate equality issues, such as feminism, LGBT rights and racism. While others argue that regardless of FCK8’s motives, the fact remains the issues they raise are valid and the means are justified in highlighting the ongoing struggle for equality.

So, a provocatively effective fight against inequality or cynical exploitation to sell t-shirts? Check out the video and decide for yourselves.

Jack Daly
  • Written by Jack Daly
  • Posted on Oct 23, 2014