Airwalk Invisible Pop Up Store

Airwalk Invisible Pop Up Store

GoldRun and Young & Rubicam created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country.

People could visit a physical location and use their smartphone in connection with augmented reality & geo-location to see the ‘virtual store’ and order a limited edition sneaker right there.

Glenn Garriock

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