UnderConsideration – Brand New Conf.

UnderConsideration – Brand New Conf.

You’re probably all aware of the sites run by Armin Vit & his wife Bryony Gomez-Palacio who have been working together as UnderConsideration for the past 12 years. One of their many divisions is Brand New – an excellent community dedicated to sharing & discussing corporate and brand identity designs / re-designs.

BN spin-offs include the annual Brand New Conference and Brand New Awards. This years conference was held in NYC and Armin has provided a rare insight into the whole production process of branding the event. Featuring 600 hand sewn covers, individually paint-dipped bags and even printed m&m’s, its an example of an event well considered and brilliantly executed.

Luke Tonge

Liked this? Try these…