My Typo Berlin ’17 highlights
Starting with a harrowing account of Spiegel’s foreign correspondent Susanne Koelbl about her experiences in conflict zones, legendary podcast host Debbie Millman recounting highlights from her show over the past 10 years, to Erik Kessels presenting us his book of dick-pics… yes, every single page… there is something for everyone at Typo.
Here are some of my highlights from three days at the event to give you a better idea of what to expect next year.
Thomas Michelbach & Jochen Rädeker of Strichpunkt gave us an insight into preparing Audi for the digital future with an open brand portal that is “always in beta” as it elves to fit the companies requirements.
Writer, educator, artist & brand consultant, Debbie Millman recounted the early beginnings the world’s first podcast on design which she started in her 40’s. For the first 4 years she recorded the show on 2 telephones hooked up to a recorder.
“Expect anything worthwhile to take a long time.” — Debbie Millman
Rich Roat, House Industries
House Industries’ Rich Roat told us stories from the early days of the company and how they started a font mailorder company with only the letter to spell the names of the fonts being finished. He’s a big believer in bringing your hobbies to work as most of House Industries’ most memorable work has come from random coincidences that stem from a hobby.
We also got to have a look into their new book ‘The process is the inspiration’, soon to be reviewed on FFF.
Erik Kessels, Kessels Kramer
As mentioned in the intro Erik Kessels gave us an awkward laugh by showing us one of his photographic collections of dick-pics. But his best anecdote came from the pitch of their now often copied Iamsterdam campaign.
Apparently they we’re so sure about their idea that the registered the rights to Amsterdam before the pitch. After their presentation of the idea they we’re met with silence from the client. Apparently another agency had presented the identical idea just a few hours before. So Kessels Kramer said well you’ll have to work with us if you like the idea as we own the rights.