The Modern Magazine 2015

The Modern Magazine 2015

The third annual ModMag conference organised by Jeremy Leslie aka MagCulture takes place this year on Thursday 29th October. We can expect another celebration of creative editorial design as well as forward-looking advice and opinion on the future of the industry. The line-up of speakers is broad and quality – covering most areas of contemporary magazine-making: mainstream, independent, zine, digital, audio, free and branded. It adds up to an unmissable day of forward-looking, innovative publishing. We’ve attended both of the previous events and have been impressed by the quality of speakers and the intimacy this scale of event affords. If magazines are your thing, its one not to miss.

We spoke with a few of the speakers ahead of the big day to whet your appetites…

Ibrahim Neeme, Editor in Chief, The Outpost

Can you give us a quick insight into what you’ll be talking about at The Modern Mag 2015?
I’ll be talking about why a modern magazine matters.

What makes a magazine successful in your opinion?
A successful magazine begins with an attempt to capture the evolving zeitgeist and eventually becomes a defining element of the zeitgeist.

What will you be reading on your journey to the event?
Beware of Small States by David Hirst, a book that I’m currently immersed in. But knowing myself, I will probably be late on my presentation and will most likely be finishing it up and writing down my notes!

Grashina Gabelmann, Editor-in-chief, Flaneur Magazine

Can you give us a quick insight into what you’ll be talking about at The Modern Mag?
As I’ll be representing Flaneur as one of its editors-in-chief I will be focusing on storytelling and our very time-intense and collaborative content-creating approach. I find there to be so many conferences that devote all their attention to design, which is great and interesting, but I always hope to hear more about the stories behind the stories so that’s what I’ll do!

What makes a magazine successful in your opinion?
Intent. A concept that needs paper and tangibility to work.

What will you be reading on your journey to the event?
The New Yorker.

James Fairbank, Head of Brand and Central Marketing, R A P H A

Can you give us a quick insight into what you’ll be talking about at The Modern Mag 2015?
I’ll aim to give a bit of background as to what led Rapha to publish another magazine, what our aims and aspirations were when we started planning the thing and how the published reality differed from the hypothetical.  Rapha has a singular purpose to help make road cycling the most popular sport in the World and we wanted Mondial to help push the sport culturally.  We were very lucky to be able to avoid making creative decisions driven by news stand display or conventional distribution and I hope to talk about how being liberated like this really helped the magazine.

What makes a magazine successful in your opinion?
Is the content engaging, does it have longevity and in the case of Mondial does it really stretch the sport of road cycling?

What will you be reading on your journey to the event?
I’m a massive fan of The Gourmand and I’m trying to eke out Nan Shepherd’s ‘The Living Mountain’ but I imagine that’ll be long-gone by the time the Modern Mag comes round.

Charlotte Heal, Design director, Kinfolk

Can you give us a quick insight into what you’ll be talking about at The Modern Mag 2015?
My intention is to talk about the re-design process of Kinfolk. How the team worked together, what elements I felt were necessary to evolve and how the process actually took place. It was a very intensive period as we structurally reworked the magazine plus apart from art directing an Ouur look book I was relatively new to Kinfolk. Similarly I’ll touch upon working abroad in the US.

What makes a magazine successful in your opinion?
Content! A magazine can be beautiful and aesthetically rich but without substance of content I am not very interested and believe its days are numbered.

What will you be reading on your journey to the event?
What will I be reading to the event: my notes! I will try to distract myself with a newspaper but knowing me it won’t last long!

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ModMag15 takes place at Central Saint Martins, Kings Cross, London, N1C 4AA from 9am until 5.30pm.

The full line-up of speakers:
Charlotte Roberts and Bertie Brandes, Mushpit
Scott Dadich, editor-in-chief, Wired US
Louis-Jacques Derveau, The Alpine Review
James Fairbank, head of brand, Rapha
Grashina Gabelmann, editor-in-chief, Flaneur
Charlotte Heal, design director, Kinfolk
Kati Krause, editor/writer
David Lane, editor-in-chief, The Gourmand
Sophie Lovell, editor-in-chief,Uncube
Ibrahim Nehme, editor,The Outpost
Matt Phare, creative director, StylistShortlist
Andrew Tuck, editor, Monocle

Tickets are available here, and you can see more of the speakers work on the ModMag tumblr. See you there!

Luke Tonge