Sonic Typeface for Goertek

Sonic Typeface for Goertek

by By Kontrapunkt & Nippon Design Center

In close collaboration with Nippon Design Center, Kontrapunkt developed a new typeface created uniquely for use on digital signage and wayfinding throughout Goertek’s novel and groundbreaking R&D hub in Qingdao, China.

Aiming to always be informative and appropriate, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators. From the bustling Goertek Street with cinemas and cafes to the discreet VIP entrance, the signs and typeface adapt to the surrounding elements by using Opentype technologies.

Glenn Garriock

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#typography #wayfinding #signage