Smirnoff: Choose Love

Smirnoff: Choose Love

by Design Bridge & Rob Bailey

To support British Pride 2017, Smirnoff challenged Design Bridge to come up with a new way to celebrate love in all of its wonderful shapes and forms.

Building on last year’s successful Love Wins limited edition campaign – Design Bridge continued on the theme of 2 people coming together and showing their love for one another. This year bringing illustrator Rob Bailey into the collaboration. After deciding upon a series of 6 bottles – one in each colour of the Pride flag – Rob created 6 new sets of embracing couples to adorn each of the Choose Love limited edition bottles.

The couples have been carefully crafted to represent national diversity and inclusivity with hidden details, such as tattoos and jewellery, to discover on each bottle. And hand-drawn typography by Design Director Chloe Templeman adds a more human quality.

Fore more check out the Design Bridge blog.

Happy Pride season everybody, here’s to celebrating and choosing love.

Glenn Garriock

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