“We believe play and discovery is a crucial part of the design process. Being able to grow ideas that stem from creative-coding or pure aesthetics helps us to explore concepts from a different starting point than a typical design brief.
Individual seeds can exist as playful curiosities in their own right but also have the potential evolve into more developed projects and ultimately feed into client work.
The freedom to experiment without a pre-determined goal beyond simply ‘playing and learning’ has proven to be an extremely valuable part of our process and culture – it helps our work stay fresh and our skills sharp.”
Says Barry Bloor, Associate Director at Sennep about the project. We’re already looking forward to seeing what they come up with next.