Creative director Marksteen Adamson is a rare gem. We’ve shared many of his side projects, charity initiatives and self-published works over the years. He has an exceptional enthusiasm for creating meaningful and useful work – often utilising his agency ASHA as a platform to facilitate this. His latest is ‘PEEL’ – an exploration of self-identity.
Social media, self-expression and self-identity present growing problems for young people. Trying to establish a true identity, whilst finding themselves within a ‘selfie’ culture of carefully curated Facebook and Instagram lives, has never been harder. The exhibition and accompanying book are the culmination of a three-year study. Working with groups of young people, photography and poetry were used to explore their identity and uncover who they are rather than just what they look like.
A special lenticular printing technology will enable the exhibition prints to be viewed as a poem from one angle and a photographic portrait from another. The first edition of the ‘PEEL’ book will also be launched at the private view. All net proceeds of this project are invested into programmes and initiatives concerned with youth at risk, or in recovery from, drugs and alcohol.