Magnum: Pleasure Icon

Magnum: Pleasure Icon

by LOLA MullenLowe x Thomas Danthony

Spanish advertising agency LOLA MullenLowe worked with illustrator Thomas Danthony to create a series of outdoor works of art for Magnum. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.

The billboards are currently running in London, and you might get to see them in Paris, Rome, Madrid and Barcelona this summer.

Glenn Garriock