Angelique explains the background of the name Jour Blanc:
It refers to a weather condition where the horizon disappears into the sky and all reference points are lost. The visual identity is a graphic representation of this phenomena, based on the reflection of the light & its path.
The scarves themselves reflect the meteorological foundation of the brand, by combining patterns based on natural elements and geological textures with simple geometric shapes.
Designed in Paris and manufactured in Lyon the scarves are available via the Jour Blanc shop.