A golden-ratio and Le Corbusier inspired brand and packaging by Studio Band for Jeanneret Wines, what’s not to like!?
“The brand’s former logo, a nautilus shell representing the Golden Ratio, referenced family ties to Le Corbusier, the Swiss-French pioneer of modern architecture. Le Corbusier’s designs were based upon proportions found in the natural world – a practice that echoes the winemaking process and inspired our approach.
We evolved the nautilus shell into a stylised ‘J’, and incorporated undulating vines. The label designs were built on proportions seen in Le Corbusier’s work, and the palette was based on his system of harmonious colours. The structure and typography took inspiration from Swiss-Modernist design, more broadly.”