Interbrand – Darling Harbour

Interbrand – Darling Harbour

Friend of FFF Mike Rigby has been in touch to let us know about a recent piece of work Interbrand Australia completed for Darling Harbour. I asked Mike to explain a bit more about the project:

Darling Harbour really is an extraordinary, larger than life place. So my partner in crime, Chris Maclean and I were determined to try and create something unique. We needed an idea simple enough to unite the precinct, big enough to compliment the architecture, and different enough to stand out in people’s minds.

We rejected a lot of concepts before finally settling on the idea of an inflatable brand. We then spent 2 weeks of hard-core research and development with our talented senior designer Mike Tosetto in order to get the typography working properly. What followed then was 14 months of designing, presenting, convincing, and planning.

It was a huge team effort involving so many people at Interbrand Australia and we’re all delighted with the result. Full credit must go to our client – the Sydney Harbour Foreshore Authority for believing in our ideas and for executing so spectacularly. I think it’s safe to say that not many government departments would consider commissioning 20ft inflatable letters!”

Nice to see daring work like this getting produced – credit to the team for seeing it through. You can see more from Interbrand Australia on their blog, Standapart, and follow Mike on twitter.

Luke Tonge

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