EPL – New Identity

EPL – New Identity

The English Premiere League is the richest, highest profile domestic league in the world. It is beamed into almost 700m homes worldwide and viewed by almost 5bn people – safe to say it’s a pretty big deal.

To create a new identity for a brand with this sort of visibility you need a safe pair of hands, think the David De Gea of design. Design Studio and Robin Brand Consultants got the call and we think they’ve done a great job. The new identity is fresh, bold and ultra confident, while the crown-headed lion anchors it in tradition. The simplicity of the lion marque also allows the new identity to scale down well, which had been an issue with the original.

That’s enough from us though, find out more about the new identity over at Design Studio.

Jack Daly

Liked this? Try these…