Design Canada is a feature length documentary that examines Canadian history through the lens of graphic design, detailing the creative processes and icons that defined generations and created a sense of unity at a time when the nation needed it most.
Think of Canada and most folk will think of mountains and maple syrup, or some other national cliché that every land has and no land can choose to fully embrace or avoid. Ask a graphic designer however, and you’ll likely see pupils dilate and hear tales of iconic greats.
You’ll get a similar reaction if you mention the films Objectified or Helvetica. Films by Gary Hustwit that continue to surprise with their reach, and which have done the design industry a great service indeed. I mean, I’m pretty sure my mum has even seen them. And now knows what Helvetica is. Maybe.
Graphic designers and Canadians, rejoice then! Greg Durrell of Hulse&Durrell in Vancouver, Canada and Jessica Edwards and Gary Hustwit of Film First in Brooklyn, New York have teamed up to produce the first documentary about Canadian graphic design.
I’m sure we’ll hear more about it, and it’s the kind of thing that will deserve an FFF feature or interview later. But it’s kickstarting now, with some great rewards for backers so check it out here.