Bespoke typography for Asics Tiger

Bespoke typography for Asics Tiger

by Kontrapunkt

Kontrapunkt joined forces with Bruce Mau Design in Toronto to expand the Asics’ iconic five-letter logotype into a complete font. The bespoke typeface is an expressive geometric sans serif designed to work blown up in big letters on the Osaka flagship store front or set in small on a shoe box leaflet.

Containing more than 70-80 characters, including alternates and numbers providing possibilities for mixing up the letters and creating a unique, yet recognisable expressions.

Glenn Garriock