The Process Is the Inspiration
Where do you find inspiration?
A question House Industries tries to answer in no less than 400 pages of their latest book. With topics ranging from fonts and fashion to ceramics and space technology, this beautifully designed volume offers a personal perspective on the origin of ideas for creative people in any field.
Presented in their customary honest, authentic and often irreverent style, The Process is the Inspiration is a collection of helpful lessons, stories and case studies that demonstrate how you can transform obsessive curiosity into personally satisfying and successful work. If that’s not enough, there’s also plenty of over-intellectualized post-rationalization supported by hundreds of new images, their signature top-secret printing tricks, and thousands of Oxford commas. Most importantly, this book shows that there’s no sense in waiting for inspiration because inspiration is already waiting for you.