The 100/100 Beer Project

The 100/100 Beer Project

“There’s something about a beer label: a simple canvas attached to a uniquely appealing product.”

With that thought in mind SB Studio have brought together 100 high-profile designers and illustrators (such as Build, Pentagram, Spin, Manual, Hyperkit, StudioThomson, Jean Jullien, Paul Davis, Hey & Lance Wyman) to decorate the humble beverage, starting with a name for each beginning with SB.

As Nick Asbury explains: “…the game starts: on one level, a purely playful exercise in creative expression; on another level, a distillation of the purpose of design and branding — to give life and personality to the products around us.”

The project in aid of a great cause – the ArtFund, supporting museums and galleries by helping them to buy and display great works of work for everyone to enjoy.

Get yourself a copy

Glenn Garriock

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