Sawdust: Kobe Bryant Typeface

Sawdust: Kobe Bryant Typeface

Sawdust launched a fine looking branded typeface for NBA basketball player Kobe Bryant a few weeks back. We caught up with Sawdust’s Rob Gonzales to find out more about the project, who also sent us some exclusive work in progress images.

Hi Rob, can you tell us a bit about the brief?

We were approached by Nike / Jordan to develop a fully functioning display typeface for their signature NBA basketball player Kobe Bryant. The brief was to develop a bespoke typeface based on Kobe’s logo-mark to work alongside and expand on his existing branding.

This isn’t your first branded typeface. Which challenges did you face on this project?

This would become our second NBA brand typeface for Nike / Jordan following on from our previous type work for Kevin Durant.

In this instance the Kobe logo-mark contained no typographic cues as with the Kevin Durant branding, so this time we focused on the aesthetics and defining lines of the logo to develop the letterforms. We were very much inspired by the star-like negative space that is created in the central point of his logo-mark.

What makes a great branded typeface for a sports personality like Kobe?

Like with any bespoke typeface the idea was to have something that exists exclusively for the player and him as a brand. We worked closely with the designers at Nike to realise something that is unique, versatile and very much on brand for Kobe Bryant.

Cheers Rob! Make sure you guys check out the rest of their excellent work

Work in progress

Final outcome

Glenn Garriock