Saffron for Tuenti

Saffron for Tuenti

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The telecom market is a sea of constant change, with takeovers and new providers popping up every year promising new great things, whilst inevitably concentrating too much on their offering, without making what matters solid and reliable.

Innovating how telco’s work for consumers seems to have proved challenging for many of the big corporates but many smaller start-up’s have been giving it a good crack – a fine example being Spanish born, Tuenti.

Branding a telco network is a brief many dream of taking on, but so many fail with. Creating a design system that feels unique, yet can carry the brand for years to come is a mammoth task for a studio of any size. Yet branding consultancy Saffron have managed to take on the forward thinking business system of Tuenti and translate that into a fresh identity and aesthetic to match.

Start-ups are forever changing and evolving and this feels like a really solid piece of work for the company to grow alongside with – a top example of great branding work.

More images after the jump.

 

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To find out more about Spanish telco Tuenti head here.

To see more work from Saffron head over to their portfolio here.

 

 

James Kirkup