Going ‘in-house’ is sometimes seen as heading to the dark side. No more pitching, no more ‘new clients’, no more ‘exciting, one off briefs’ – just one product, one brand and one style.
Is that actually the case?
After spending a year escaping the agency band myself, it’s something I now regard as an incredibly valuable move. As a designer it can teach you to execute with a different thinking cap on whilst gaining more in depth experience into how business and design must co-operate and work together.
In this new series of interviews I wanted to get away from talking to designers within ad agencies and graphic design studios and focus on designers within technology focused comapanies. People making real things, better. From how they got there, to their companies process, to how they value their work whilst constantly innovating.
Oh, and their favourite coffee.