It is Banks’ fifth font and available exclusively sold through HypeForType, joining fonts created by designers including Alex Trochut, Non-Format, Craig Ward & Jon Burgerman.
F37 Bolton is a modern Swiss style sans-serif with a nod to German designer Günter Gerhard Lange. It features distinctive flat horizontal ascenders and descenders and is available in eight weights, priced at £35/weight, or £100 for the full set.
“As a designer, I’ve always loved Günter Gerhard Lange’s work. The German’s output has been a massive inspiration. He released Schoolbook in 1982 after redrawing Akzidenz-Grotesk. He took a classic, Swiss-style sans-serif and inserted quirky characters. The capital ‘I’ for example looks more like a ‘J’. In the same way, I wanted to create a modern, Swiss-style sans-serif but with a quirky twist. I think the flat, horiztonal ascenders on the ‘a’ ‘f’ ’g’ ‘l’ ‘Q’ ‘l’ ‘q’ and ‘y’ achieve this, along with the alternatives.”
Named after the UK town in which Banks grew up, it first came about while the designer was working on a bespoke, corporate typeface with branding agency Wolff Olins. An early experimental route featuring flat, horizontal terminals, ascenders and descenders was disregarded, but Banks believed it had potential, and set about making it less radical and more user friendly.