Roll up, roll up, it’s time for the second of our new Studio Series insights! This week we’re travelling to the capital of Russia, Moscow! for an insight into one of the countries most exciting up and coming studios, The Bakery!
We got on our imaginary EasyJet flight (also known as GMail) to chat to Ivan from the studio about why they do what they do, and what’s going on in Russia these days…
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How did the Bakery come together?
I was about to find a job in Moscow, but was feeling uninspired by the interviews I was going through. I didn’t feel any relation to their creative output and thought they were lagging behind.
Anna (my partner & wife) suggested we’d try to go on our own and establish a practice with different attitude towards work and studio culture. We wanted to do contemporary stuff, try new things, work with materials and print — things that are still not that popular in Russia.
Did you both have a bit of business knowledge before setting thing up?
We thought we did :) From what we’ve experienced at previous jobs we had some basic knowledge of how a studio operates, but when we started we had to sort lots of legal stuff, find a space, set up accounts and all of this was completely new to us. We also had to manage clients ourselves, take care of billing and payments, etc. There are lots of things I’d have done differently if I had the knowledge I have now.
How do you two split the business side against the creative side?
Luckily there are two of us, so Anna manages the business side, while I manage things related to design and we also contribute to each other’s duties. But still there are routine tasks I have to carry out on my own and they take a lot of time, so I try to work from home, either at breakfast or before I go to bed.