We caught up with Master of pens turned master of beats Mr Bingo about his incredibly successful kickstarter campaign for his upcoming publication Hate Mail: The Definitive Collection.
FFF: If your kickstarter was in fact ‘a bit like an election’, then you won it by a landslide, smashing your target within 9 hours of launch!
Cheers! Yeah I was pretty blown away by how quickly it reached funding to be honest.
I’ve never done a kick-starter before so I was a lot more cautious with my prediction and crossed my fingers that it would make it’s funding by the end of the 28 day campaign period.
When it did it in 9 hours I was like “what the fuck?”.
FFF: Any words of encouragement to anybody on the verge of backing?
Yes, back the fucking thing. Only backers will have their name printed in the book. After the funding period, the book will be made and will be available to buy, but you don’t get your name printed in it!
Also, as the funding continues I’ll be adding ‘stretch goals’ which is another kickstartery (not a word) thing I learnt about. I’m yet to announce any but the idea is that if we reach certain targets, all the backers will receive an extra gift! Plus some maybe slightly more ambitious ones and possibly a charity donation. News to come soon!
There’s also going to be new rewards added every monday so they should look out for those. Plus the great thing about Kickstarter is that you can change your pledge (up AND down) at any time so if you see a new reward popping up that you really like, you can potentially ‘swap’ over to it.
FFF: Why did you choose the medium of rap for your kickstarter video? How did it come about?
I love rap and I’ve always wanted to do one so this was the perfect excuse to do a dream project (the rap video) but with a reason behind it, rather than just putting it out there and people going “Oh Bingo thinks he’s a fucking rapper now”.
So it’s just something that had to happen sooner or later. I’ve been rapping in the shower, rapping in the car, in lifts, whenever I’m alone, for too long. I needed to get it out there. Haha!
FFF: ‘If publishing was cars then this book’s a fucking Rolls Royce’, sounds tasty! Can you tell us any more about the book?
Yeah, the lyrics say it all really. I’m lucky to be working with Darren Wall who’s a super duper art director and publisher. Darren’s already got a reputation for his own books which he self publishes through his company Read Only Memory. He really knows what the fuck he’s doing and he likes making beautiful printed things so it’s gonna be great. From the very beginning we decided that we wanted to make a high production book with expensive materials and using the best printers, sparing no expense to make a lovely product. That’s why the initial fundraising target was quite high for a publishing project, it’s all going into the production.
FFF: Humour is a constant in much of your work, have you ever considered a career in comedy outside of illustration? (the ‘rewards’ is one of the funniest things I’ve read in a long time)
Not really. What I’m doing already is a kind of comedy I s’pose, but it’s just in a written or drawn way. The idea of doing traditional comedy like ‘stand up’ or filming something and then expecting people to watch it and find it funny is quite daunting. Making funny art seems a lot easier. Maybe one day though, I’m open minded. I like to do funny ‘talks’ actually, which again is a safer way of doing stand up, because people are expecting a talk about your work so if you can make it funny, it s a nice surprise rather than the frightening ‘Go on then, make us laugh you fucking comedian’ mentality that comes from a stand up crowd in a comedy club.
FFF: What’s your favourite cuss? (Or what’s your most favourite cuss delivered to you?)
There are too many to chose from dude. I think one of my favourite ones from this book is “YOU ARE SHIT WITH BOATS”.
I get a lot of shit from people in Twitter, some of it’s great. My parents diss me quite a lot as well, they think I’m a right prick.
I don’t know why? (To be fair I am sipping a pineapple cocktail as I type this).
FFF: Do you ever run out of hateful things to say?
No not really. There’s a lot of stuff to hate. Sit on any tube carriage, look around the pub, look on any street, there are so many cunts among us and they’re all beautiful inspiration making work.
FFF: What’s next on your ‘fuck it list’?
I sometimes tell people off for dropping litter in the street.
Telling someone off and then them turning round and stabbing me would be next on my ‘fuck it list’.
FFF: Anything you’d like to add?
Can I give a shout out to everyone involved in the film!
Rex & Luke (Oldie) for making the thing, Jowey Rowden for all his help, Darren Wall for being my partner in crime on this, India, Craig, Claudia & Ernest for helping with the film, Eli Sostre for the beats and Greedy, OUST and DC Scribbla for doing their thing too.
Photography courtesy of Claudia Rocha