Parallax scrolling has been making headlines in our industry for a couple of years now. Even big influencers have made advances in parallax scrolling animator, one of the most impressive and original of these being Webydo, which has recently added the Parallax Scrolling Animator to its code-free design suite. Readers of FFF can be among the first to create a parallax scrolling site with Webydo’s code-free design studio. Simply head over to Webydo and sign up for an account so that you too can create a code-free parallax site.
Once you sign up for Webydo’s invitation, make sure that you read through the tips below for parallax scrolling so that you can properly implement the maximum effect for the most impact.
What is Parallax Scrolling?
Parallax scrolling has been around since the 1980s in 2D video games when the forefront graphics moved at a different speed than the background. In web design, parallax scrolling works a lot like video games in that different elements on the page move at different speeds. This creates a 3D effect and adds depth and interest to a website.
The problem now is that parallax scrolling has been both overdone and done badly, which means that some designers are shying away from the effect. And often, parallax sites include issues in site speed, mobile use, SEO, and usability. With these considerations in mind, has the parallax scrolling trend run its course?
Actually, many would argue that parallax is here to stay, rather than just a passing fad. As with most trends, there are solutions to the problems it initially has shown, as Zack Rutherford points out in his UX Magazine article. Parallax can provide a useful tool in creating ”wow factor” and allowing designers to stretch their legs creatively. Webydo made parallax available to its users exactly for these reasons.
How can Parallax boost professional website design?
Let’s face it – parallax scrolling just looks cool. It keeps users engaged, provides an interactive feel to a design, and overall keeps visitors on a page longer, which in turn can increase conversions.
Unleashed Technologies describes parallax scrolling as a technique that takes “the user experience to a new interactive level of online viewing.” Used in a story-like layout, parallax is a solution for web designers in creating websites that are more appealing to visitors.
Examples of Parallax.
The Sony store website shows just how creative you can get with parallax scrolling. When you create a parallax scrolling site with Webydo’s professional design studio, keep in mind the techniques used on the Sony Be Moved page. It begins with an introduction to the story of their company, and as viewers scroll down through the site, the story unfolds via parallax.
While scrolling, the parts of a Sony product “float” together to show how the technology came to be. The interesting part is that one funky part is thrown in, such as the lollipop mixed in with the parts that make up Sony’s mobile phone camera lens attachment. Users can click the + button to read interesting tidbits. It’s little extras like these that really make a site unique.
Site speed and mobile problems.
Two negatives of parallax involve mobile compatibility and site speed. Fortunately, Webydo’s parallax animator is optimized for quick load speed and mobile compatibility, so users don’t have to worry about these aspects.
And Sony shows another way that designers can further speed up a website: it does not try to keep all of the content on a single page. Its menu at the top of the page leads to product pages, an easy aspect Webydo users can also implement.
SEO and usability problems.
Two more complaints of parallax scrolling designs are poor SEO and usability. SEO problems are usually due to designers simply leaving this consideration out of a design, which is why Webydo makes it easy to include important SEO factors like meta-tags.
To avoid usability issues, simply use Webydo’s advanced design suite to add in factors such as chapter buttons. Sony kept the buttons inconspicuous – descriptions only pop open when users hover the mouse over each chapter button.
Is it just a fad or here to stay?
The difference between a fad and trend is that a fad passes quickly but a trend remains for more than just a season. Parallax Scrolling has been in web design for a while now, which is a good indicator that it’s here to stay.
It is true that parallax is an intimidating design style to learn, especially with no code experience. But this is why so many designers are taking up the chance to create their clients websites with Webydo’s code-free parallax scrolling animator. One designer even created a Game of Thrones teaser site for “Death Is Coming”. Now the possibilities are limitless, so you can create your site today with Webydo and join the growing community of 95K professional designers around the world who designing with Webydo.
This article is presented by Webydo’s community of professional designers.