Following last week’s Greenpeace campaign urging toymaker LEGO to honour it’s environmental commitment and stop selling Shell branded bricks, creative agency Don’t Panic have produced this withering video to promote the movement.
Beginning with beautifully shot scenes of Arctic animals and Inuits, set to a serene soundtrack, proclaiming “everything is awesome” the movie starts of pleasantly. The mood begins to change when Shell-branded toys make an appearance. Overseen by a cigar-puffing fat-cat, drilling begins and the entire landscape is quickly enveloped by slick, black oil.
Over the next minute, we watch various wildlife, Inuits, huskies, children, and even Vikings and Santa consumed by the slick.
Greenpeace hammer home their point in the films endframes, stating “Shell is polluting our kids’ imaginations… tell Lego to end its partnership with Shell”.
For anyone interested in supporting the campaign, you can sign the petition and share the video.