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Malika Favre: Kama Sutra

Last week FFFavourite Malika Favre treated us to an exclusive teaser of her latest saucy project Kama Sutra and today the website went live revealing the full scale of the project.

The Kama Sutra website will act as an archive for the project but also as a shop where you are able to purchase the whole alphabet as individual screenprints. Each Letter is a very limited edition of 25 high end screenprints in 4 colours, all printed with love by George Hurst.

You better be quick though if you want to grab a print as there will only be a limited amount of 10 prints of each letter online as the rest will be on show at Pick Me Up London from thursday 18th until the 28th of April.

We also had the chance to ask Malika a couple of questions about the project…

Hi Malika, can you tell us a little more about the new site for the Kama Sutra project?

What started with the Pick Me Up exhibition in mind soon became much more as I started thinking about how to archive the project online and possibly have the letters available to people outside the UK who couldn’t make it down to the exhibition.

My ex-Airside buddy [and FFF contributor], Guy Moorhouse of Futurefabric and the very talented guys from Present Perfect were up for the challenge so we decided to all collaborate in order to bring the project to life.

The challenge was to create a design that wouldn’t overpower the illlustrations but still convey the mood of the project. It had to feel effortless and visually very clear as well as very approachable and of course it had to be responsive for different devices.

The process we applied to the creation of the website was in a lot of ways similar to my approach to illustration : We started building it and designing it simultaneously and ended up paring things down a lot as we went. It was a very organic way of working (fairly unsettling at times) but somehow it felt right.

The animation of each letter is beautifully subtle but must also been quite time-consuming! Can you tell us a bit more about the animation?

I asked two of my favorite animators to take the lead on animating the letters for the website : Maki Yoshikura and Patrick Smith, the genius behind Vectorpark.

Maki’s style of animation turned out more energetic and bold while Patrick’s approach to the letters was very true to his own aesthetic : very organic and smooth. The combination of both immediately felt right.

We also invited guest animators Robin Davey, Liam Owen, Timothy Mc Court and Robert Milne to take on a couple of letters each. The result is a very sexy Index that showcases different combinations of animated letters every time you visit the page.

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    Julie Parenti
    29th Sep 2016
    10:56 pm
  1. This is great with so many ways to go.
    Well worth the work.

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