FutureBrand Australia aided Air Pacific with rebranding and transformation into ‘Fiji Airways’. FutureBrand “partnered with Air Pacific and locally renowned Masi artist Makereta Matemosi to create the new identity for ‘Fiji Airways’. Makereta created a traditional Fijian Masi for the airline, which is celebrated in the airline’s new identity and translated into its new livery design.”
Bula, a typeface to compliment Makereta’s traditional Masi patterns designed by Kris Sowersby, cleverly switches between four alternates of each letter.
Authentic and simple. Great effort by all involved!