Back in November we posted that Man vs Machine were working on a full rebrand of the now iconic More4 identity. This generated a lot of debate, with Greig getting “the feeling this is going to move like a flip clock”.
How right he was – earlier today MvM unveiled the new identity featuring “Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers'”.
Initial reaction to the logo received varied results, the majority of people reserving their judgement until they had seen it move. And move it does. I for one, think it’s a breath of fresh air, lovely to see the identity break out into the the real world.
What do you think?