The project is a competition that Havana Club are running based on the theme of ‘Inspired Ingenuity’; a reference to the spirit of the people of Havana, who pride themselves on their ability to create what they need from what they have. The competition is taking place over the first six months of 2011, challenging artists, musicians and other creative talents to takes the everyday and turn it into something special. A winner will be picked each month, and the final winner will win a trip to Cuba. The project is being run through the Havana Club Facebook page
To help promote the competition, graphic design studio Intercity
commissioned three artists to create a piece of work that takes the everyday and turns it into something special.
Title: SNEAKER SPEAKERS
Sneaker customiser Nash responsed to the brief by transforming a pair of all-white Nike Air Force 1’s into a fully functional set of ‘Sneaker Speakers’. Nash was a perfect choice for as we see sneaker customisation as
its own form of Inspired Ingenuity. Read an interview with Nash here.
Symbolising Cuba’s love of music, product designer Cemal Okten has used everyday objects to create something greater than the sum of its parts. The fully functional headphones are made from a tin can, a coat hanger, a piece of rope and two corks.
Title: PICNIC TABLE
Founded by Jurjen Semeijn, Amsterdam-based I Have Pop™ is known for its innovative ideas and multi-dimensional projects. For this street art installation they appropriated the fences from a local roadworks site and constructed a picnic table in the park. See the video of the I Have Pop™ piece here.
also created the Inspired Ingenuity logo, using objects from around the studio including a ring-pull, polystyrene packaging, a fuse, a paperclip and a coat-hanger.