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Designers always like to see what one another are up to, it’s that curiosity which makes sites like ours so popular. One of the areas less seen is the competitive pitching process, whether winning or losing i’m always curious to see what the competition produced. For obvious reasons that isn’t always possible. That’s why D8’s new blog is particularly interesting, among their first updates is behind the scenes work from their recent – unsuccessful – pitch for the 2014 Commonwealth Games pictograms.

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Have your say

    14th Oct 2010
    9:48 am
  1. Loving the featured posters, anyone know who won that Commonwealth project?

  2. Darren
    14th Oct 2010
    9:58 am
  3. Does anyone know what the legal aspects around this kind of thing is? i.e. I think most of us would agree that some of our best work didn’t make it past pitch stage, and usually ends up gathering dust on our machines never to be seen by the public. I love the fact D8 have come out and shown this, but my natural reaction in their position would be that there would be some kind of legal ramifications for doing so. Is it this just false assumptions or is it down to the strictness of the client? Thoughts?

  4. JackJack
    14th Oct 2010
    10:06 am
  5. I’m only guessing, but I’d have thought you were free to do what you like with the unsuccessful pitch work you produce. If you don’t win the work, then technically there is no client?

    Can see how it could be a different story if you show work which a current client didn’t choose, but can’t see how an agencies hands would be tied showing their own unsuccessful pitch work?

    Would be interested to hear if anyone has direct experience of this?

  6. James Greenfield
    14th Oct 2010
    10:12 am
  7. I think that depends on the agreement with the client Darren. I would ask before publishing it personally, but legally if they haven’t stated that upfront then I think you can show.

  8. GreigGreig
    14th Oct 2010
    10:41 am
  9. Well done on the blog guys. Great to see a bit of background and process that has gone into a project regardless of whether you got it or not. Also really good work, like the pictograms and their applications. Will be interesting to see what comes out of it all.

  10. Steven Bonner
    14th Oct 2010
    11:19 am
  11. Nice work D8, I’m really impressed with the angular pictograms in particular. They’ve got a great stylised feel and pay tribute to the more conventional versions at the same time. Very cool and nice to see the process that went into them.

    Unless an NDA was in place, then D8 should be free to show these around. Technically there is no client.

  12. RydoRydo
    14th Oct 2010
    11:31 am
  13. Would be really interesting to see all of the shortlisted presentations (I know that’s unlikely). If a presentation produced to this standard was unsuccessful there must have been really strong work submitted across the board.

  14. Stuart
    14th Oct 2010
    1:29 pm
  15. The first option on the pictograms is pretty good but perhaps lacks a little fluency – it’s an incredibly difficult art, pictogram design. The second option, however, is rotten. Showing your working and thought process does not a good design make. Sorry, but it’s terrible.

    Will be interesting to see what, and who, actually won.

  16. Mark
    14th Oct 2010
    3:06 pm
  17. But the actual pictograms look like something from the 1960s. I personally think they look a bit contrived and dated for a 21st century games.

  18. Thomas
    14th Oct 2010
    3:14 pm
  19. I’m sorry, but I would be surprised if these had been selected. I agree with Stuart, they are static and not fluent. And yes the 2nd design is rotten. Why are they showing these anyway? Sound like sour grapes to me if they didn’t actually win!

  20. Cristian
    14th Oct 2010
    4:03 pm
  21. After given a look and thought about the artwork presented I don’t see anything really inspiring or fresh. They look like a bad take on the Munich 1972 pictogram from Otl Aicher. ( a really bad version of it ) I think that the work lack of sophistication and it looks little childish and unfinished.
    If this is suppose to be an event reflecting the future of the games I think that the work shown here is not even close to be a winner. I think D8 at shown mediocre work here.
    I am curious to see who won as well, because the work shown here is not good
    at all. Sorry!

  22. Oscar
    14th Oct 2010
    4:10 pm
  23. I think these are really disappointing and dated looking. Clipart doesn’t win awards. I think a differentiated approach with less of a rehashing of previously done pictograms would be more appropriate. Good design needs original ideas and solutions.

    The company’s website is quite nice though.

  24. Sam i
    14th Oct 2010
    4:21 pm
  25. Looking at the various applications of each, I think both routes are strong. Probably prefer the first one.

    Personally don’t see how it’s sour grapes, it doesn’t come across in their description. I’d like to see this more from agencies, more disclosure. Would certainly love to see the tenders that have pitched against me in the past.

    In saying that, I actually lost a pitch a few years ago and was lucky to get my hands on a copy of the winning tender document. Turns out I was beaten fair and square on that occasion.

    Anyone got a link to where I can see the winning work? Or who did it at least?

  26. Marc
    14th Oct 2010
    4:43 pm
  27. very interesting to see a pitch document. Likewise the work that goes into tenders such as these.

    I don’t agree that this is sour grapes, they’ll be disappointed to lose sure. Doing this gives them some more exposure despite the loss, but for the rest of us, we should just appreciate a little light being shed on an otherwise dark, secretive part of our industry

  28. LukeTongeLukeTonge
    14th Oct 2010
    5:02 pm
  29. When life gives you lemons…

  30. Gabriel
    14th Oct 2010
    6:48 pm
  31. I guess the comments speak for themselves. Some people like it, some people don’t… that’s pretty much the way these days. I reckon whoever won the pitch will be subjected to the same criticism but 10 fold… we just need to look at London 2012 to see the praise and bitching that can happen (especially) in the design world and beyond. Let’s hope that whoever won the pitch is based in Glasgow.

  32. Bully
    14th Oct 2010
    11:59 pm
  33. Supposedly was another Glasgow agency who won that job

  34. The REAL Bully
    15th Oct 2010
    1:53 pm
  35. So we have an impostor. Not only an impostor, but one with with bad grammar… tsk, tsk Bully.

    The REAL Bully has been far too busy re-branding a particularly sectarian division of the Orange Order, setting beautiful type for an Italian land mine manufacturer and initiating ‘brand synergy’ for British American Tobacco (we need more kids smoking in the African sub continent).

    Tick follows tock. The Bully waits. The Bully watches…

  36. Sam i
    15th Oct 2010
    2:11 pm
  37. Impressive client list, Bully. You sound quite the shaky mover.

  38. JackJack
    19th Oct 2010
    11:14 am
  39. It has been announced that the agency who won the pictograms pitch is Glasgow agency, Tangent.

  40. Ian
    19th Oct 2010
    5:20 pm
  41. I don’t think it has been officially announced yet who the successful agency is. It’s all just speculation and rumours at this stage.

    It would be great to see the guys at Tangent get the contract though. Have always liked their work.


  42. JackJack
    20th Oct 2010
    12:16 am
  43. I think it’s safe to say Tangent won the work. I’m sure The Drum wouldn’t have published the article linked above had they not confirmed this. They listed each of the companies involved – 999, O Street, D8 and McCann Erickson – so i’d imagine they received confirmation directly from Tangent or one of the unsuccessful companies.

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