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Can’t get enough of the new Umbro site! There are so many nice little details and random things to be found. I couldn’t find out who designed it yet, but will let you know if I do.

Update — The site seems to be the handy work of Rokkan.

Update — All strategy, creative ideas, concept development is by Anomaly, who worked with Rokkan on the main framework, the England work is by Perfect Fools, and the Speciali customisation by Enjoy This.

Thanks for clearing that up for us Paul!

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Have your say

    28th Aug 2009
    10:46 am
  1. Hey Glenn

    Used to work at Umbro as in-house designer and when I was there it was Love we used as an external agency and they still use them – check out Love’s blog – The guys at TOY have just finished beautifying their new offices (also on their blog) – could be Neighbourhood or Anomaly UK that produced the site I reckon?



  2. GlennGlenn
    28th Aug 2009
    10:53 am
  3. You might be right there Dan. Will try and dig a little deeper ;)

  4. Matt
    28th Aug 2009
    11:27 am
  5. Is the rebrand launch official yet? I have seen the new logo being used but not really launched/talked about?

    28th Aug 2009
    5:25 pm
  7. Hi guys, I know the answer to this from first-hand experience…

    All strategy, creative ideas, concept development, and ongoing social media thinking comes from us at Anomaly. We\’re a sometimes mad, sometimes crazy little creative company in London and NY that create interesting solutions to interesting problems. Sometimes that\’s for other people\’s companies, like Umbro, and sometimes we come up with our own ideas for products and bring them to market ourselves:

    We have used a variety of production houses to build the various pieces. The main framework was Rokkan, the England work was Perfect Fools, and the Speciali customisation was Enjoy This.

    We like this approach and we\’ll continue using different boutiques who feel right for the different pieces, whilst we concentrate on the strategic, creative and design direction overall.

    Drop by and say hi!


    Paul (Partner at Anomaly London, and Global Lead on Umbro)

  8. Josh Fletcher
    8th Jun 2010
    12:31 pm
  9. Hi guys! Hopefully someone will see this (no one’s commented since last year) but I’ve just completed some work based around the England team using a typeface I’ve made myself. I’ve created a ‘zine’ and a few posters to commemorate England’s 2010 World Cup campaign and I think the designer folk out there might like it!

    You can check out some spreads over at my blog! Hope you like it.

    Please get in touch also! jiraffemail at yahoo dot com

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