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Categories rowsEverything Interviews Books Events Jobs

An interview with Alex Trochut

In the first of our video interviews we had a chance to chat with Alex Trochut in his Barcelona studio. We asked him questions that you – our dear readers – sent us a few weeks ago.

I think this interview will set the mood for the ones to follow, a unique look into the thinking and surroundings of some of the most inspiring individuals featured on FFF.

We need to pay Dylan Mulvaney a huge amount of respect for accepting the challenging job of editing the footage and creating a visual style for the interview!

And of course we need to thanks all our readers that sent in their questions. The interview wouldn’t have been as interesting without your contribution. Below is a list of the questions answered in the interview.

Hope you like the interview!

Rob — Hi Alex, ?I’d like to know where you studied, what you studied and the extent to which you think this affected the work you produce today.?Thank-you,?Rob

Client Interaction & Workflow:
Mayra Monobe — Because your work is so detailed and it takes so long to finish a piece, do you usually show the work to your client in stages? If so, how do you make them understand what the final piece will really look like? And, do you allow them to make changes in the process?

Tools of Production:
Jeff — First off, you do amazing work and are an inspiration to all of us.?What is your typical workflow? Do you normally start with pencil sketches or go straight to the computer/tablet?

Tony — Many have spoken out about the constraints that designers find themselves under creatively, due to the limiting tools that the computer provides. Do you ever feel constrained by the tools available by the computer?

Job Description:
Raymond — As a typographer what’s your favorite letter, and why?

Family History & Pressure:
Raymond — Coming from such a family tree of design, with branches like Joan Trochut & Esteban Trochut Bachmann did you feel any pressure when entering the field? How much were they an influence?

Dan Lane — Do you feel it’s important to establish a distinct style in order to achieve recognition in design?

Joakim — Hi Alex, I recently went to a lecture by Greg Burne from Big Active. Greg handle all their illustrators. He talked quite a lot about some of their illustrators struggled with re-inventing themselves, when their style/approach wasn’t the flavor of the month anymore. For example Jasper Goodall,who was the pioneer of the black/white traced vector style. Then suddenly all these extremley talented kids popping up and doing work in his style. Then he had to go on and develop his style – which I think he has done now with the latest work for Muse etc. Do you think it’s dangerous to have such a distinctive style like you have, or that your style will go out of “fashion”/popularity? And a follow up question: How do you do to keep evolving yourself and style?

Illustrated Typography:
Luke O’Neil — Do you think the current trend in illustrated type will last and if not how do you see your work progressing in the future?

Mark — You are renowned for your elaborate style. I’d like to know what is the most reduced commercial design/illustration you have created recently. And do you feel it is as successful as your more detailed works. Is minimalism a style/ethos that you would like to pursue in the future.?Mark.

“Good” Design:
John — Stefan Sagmeister seems to be thinking a lot about “good” design and how it can be used to benefit the world. A lecture I saw recently on has Philippe Starck expressing his own woe about the ephemeral nature (fatuous?) of his work in a world with so many pressing issues – do you have any similar feelings about the relation between your chosen career and it’s relevance to the troubles of today’s world?

Laura — I just wondered what your main inspirations are? Does some of your work derive from childhood or dreams? It seems to have that kind of quality. Also does living in a great city like Barcelona help?

Emerging Talent:
Dan — Which, if any, new talent emerging at the moment has you thinking ‘this right here is a true original style of illustration’?

Filed under

Liked that? Try these

Have your say

    29th Jun 2009
    4:33 pm
  1. Great stuff!

    I especially like the format this interview takes and the motion graphics are excellent.


  2. AndyStewart
    29th Jun 2009
    11:51 pm
  3. whats with tele tuby the music? im waiting for tony heart to jump out..

    quality interview tho!

  4. GreigGreig
    30th Jun 2009
    1:07 am
  5. Great work guys, a lot of work for you I know but has been worth it. Looking forward to seeing future interviews.

  6. CookieCookie
    30th Jun 2009
    11:09 am
  7. Good work guys.
    Really interesting, not too long and easy to digest.
    Good stuff.

  8. GlennGlenn
    30th Jun 2009
    11:27 am
  9. Cookie — We tried to squeeze all the best in to less than 15 minutes. We know you are all busy and we don’t expect everyone to have the time to sit through and hour of footage.

    Andy — We weren’t keen on the tunes either at the start… but it’s kind of grown on us!?

  10. Liam CreanLiam Crean
    30th Jun 2009
    12:08 pm
  11. Awesome work Gents.

    Like that format. Really nice motion work too.

  12. AndyStewart
    30th Jun 2009
    12:54 pm
  13. yea your right glenn, kinda gives it a personality of its own..

  14. Raymond Gems Adrian
    30th Jun 2009
    2:56 pm
  15. Dig the piece, this open the gate for many more great interviews too come.

    Kudos to Dylan!

  16. medium
    30th Jun 2009
    5:00 pm
  17. the music is perfect

  18. McFarley
    30th Jun 2009
    7:24 pm
  19. Great interview – but it would’ve been even better with a nicer quality clip. It’s hard to hear him sometimes as the audio quality is bad.

  20. GlennGlenn
    30th Jun 2009
    8:21 pm
  21. Yeah both Alex and ourselves weren’t happy with the quality. We had far better results in our original tests! It all depends on e few things on the day of recording like cameraquality, connectionspeed, dataloss, the microphone & a bit of good luck ;)

    For our first attempt I’m pretty happy with it and Alex’s shining personality makes up for the mediocre picture quality. We’ll try and make a few changes for the next one that should guarantee a better visual result.

  22. Cam Diamond
    1st Jul 2009
    11:44 pm
  23. Great interview, perfect length to view while working.
    Always a pleasure to here from Alex.

    Looking forward to future interviews.

  24. Charlee
    2nd Jul 2009
    10:12 am
  25. great interview and editing, Im not sure about the music though!

  26. JackJack
    2nd Jul 2009
    2:40 pm
  27. That was our first thought also, however it is a grower. Promise.

  28. John
    3rd Jul 2009
    12:24 am
  29. Good interview, keep it coming! The music is like that in those apple ads, and those apple ads go against everything I stand for :(

  30. David Boni
    3rd Jul 2009
    7:49 pm
  31. Super awesome stuff. Keep it up!

  32. akrokdesign
    5th Jul 2009
    1:27 pm
  33. great stuff, keep up the grrrreat work. :-) ciao!

  34. Ricardo Lopez
    10th Jul 2009
    4:24 pm
  35. Incredible, many congratulations I wait for the next interview.

    The editing and the way to make the very interesting interview.


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yes… loving this

ed baptist on Studio Feixen

Nice article – its good to hear the experience of other designers who have started up. Myself and partner have just made it through our first year, i can see some parallels so comforting to get a solid view point

jess codrington on Ten Tips To Starting An Agency

Really nice work. Love the Nike campaign.

Peter Scott on Studio Feixen

Absolutely stunning work!

– Natalie

Natalie on Studio Feixen

A few highlights from a colleague here if you need any reminders:

Matt on ModMag16

Thanks for sharing this post about the Jan font. I love the typography of how the letters are formed. Also, it makes me happy to hear that numerous versions were created. As a designer, it is irritating when you want …

Design Cache on F37 Jan