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Categories rowsEverything Interviews Books Events Jobs

Obama 08— Logo Design Process

Sol Sender from VSA partners discusses the Obama ident.

Part I

Part II


Filed under

Liked that? Try these

Have your say

    The Supermarket
    14th Dec 2008
    9:09 pm
  1. All I see when I look at that logo is the Bank of America logo. Given the current state of the economy, the bail outs from the government and the governments new role as a superbank it is quite appropriate I guess.

  2. Peteski
    14th Dec 2008
    10:11 pm
  3. Interesting.
    Failed to mention that on roll out it had a blue bg, making it look a little like a black sunrise. Was it a mistake? When was it changed?

  4. Greig
    15th Dec 2008
    3:43 pm
  5. Cool, interesting video and nice to see a design agency happy to talk through their process and even show other presented concepts which we’re ultimately unsuccessful. Nice visual applications as well. I really liked the first masked ‘O’ concept as well as the final mark.

  6. Colin
    15th Dec 2008
    4:10 pm
  7. Really nice little videos. Really like the final logo, especially it’s ‘pirate’ application – flip it upside down – nice! I have to admit that I’m surprised by how bad the alternative logos were. Obama’s overall campaign and website are relatively well handled in comparison to the usual guff that’s produced for presidential campaigns. Not bad at all.

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