A high spec reproduction of the iconic British Rail Corporate Identity Manual, now funding on Kickstarter
Leaves on the lines, the wrong kind of snow, and soggy stale sandwiches never really helped British Rail become a brand that was truly loved by the nation. Yet, in 2011 the readers of Creative Review voted British Rail’s ‘double arrow’ as their sixth favourite logo.
This book will celebrate British Rail’s identity in its entirety – not only its distinctive symbol. With full agreement from the Department of Transport – these iconic manuals initially created in 1965 will be published as a new, high production book.
Foreword by Michael C Place creative director and founder of Build. Introduction by Tony Howard, former head of design at British Rail. Essay from James Greenfield, creative director & founder of Koto.
The project has been created by Wallace Henning, a London based graphic designer. Through the research for his MA, investigating an identity for a renationalised transport network in Britain, lead to his passion and collection of British Rail design.
The Kickstarter campaign for the British Rail Corporate Identity Manual runs until 22 December 2015, and is seeking to raise £40,000. Visit the campaign to read more here